A few months into the book I realised I was creating a bad masterpiece of dry synthetic thought. At times the writing process felt so regular and boring, that I would literally doze off. I don’t mind sleeping, but I started worrying I would never be able to finish the book that way. Was Morpheus trying to sabotage my writing or was it my book that needed a change?

I boldly scrapped the text and decided to make a fresh start. I knew I had a really exciting topic at hand. It just had to be presented in a fun and entertaining way. No matter how serious a business or economics book is, it shouldn’t feel soulless and distant.

Eventually I came to the idea to create a fictional but very realistic business, called StellarWays, which is made up by a bunch of sweet comics-like characters. Each of them gets his own chapter in the book where he’s free to give his personal and informal account what it’s like to work in a typical Transaction Company. I promised not to censure them in any way, so everything is permitted, including harsh criticism and venting of emotions! This, together with their distinct personalities and various positions within the firm is surely going to make for an interesting read.

So, let me introduce to you some of the main characters from StellarWays:

	Jeffrey, The Pointy-Moustachioed Boss of StellarWays Restless veteran of space exploration, instead of peacefully retiring, founded StellarWays to pioneer space tourism. Rides a Harley.
	Ju, Jeffrey’s Assistant Keeps Jeffrey up-to-date with the latest developments. Occasionally has to remind him it’s late and time to go home to his wife.
	John, Director of Engineering Seasoned rockethead, formerly with the space agency. Designed the first StellarWays liner.
	Jerry, Marketing Director Sales guru. Persuaded hundreds to go into orbit with StellarWays, but he’s himself afraid of flying. Eclectic and talks a lot.
	Jill, Fleet Manager Hard working and uncompromising, especially when it comes to the punctuality of the flights.
	Jamal, Supply Chain Manager Brilliant free-market economist, if a bit thrifty. Made major headlines when he turned StellarWays into a Transaction Company.
	Jennifer, Secretary in the Engineering Department Sexy and cute, the only female creature in the engineering dept. Productivity dropped 30% after she joined the engineers, but nobody really minds.
	Juho, Sys Admin Makes sure all computers are up and running and users are happy. Linux hacker and Nokia fan.
	Jazztaman, Free Electron and Corporate Blogger Joined StellarWays as an intern. Hyperactive and full of breathtaking ideas, often gets extra pay in order to leave others in the company alone.